shipped.
✅ Shipped
category: fintech · ads
Soundbox Ad Platform — Multi-Language Support
Owned end-to-end rollout of regional language advertising across 11 languages on Paytm Soundbox, expanding advertiser reach and merchant satisfaction.
↑ ~80% revenue growth · 12M+ devices
✅ Shipped
category: ai · trust & safety
AI Merchant Claim Validation Pipeline
Designed and launched an AI-powered pipeline to automatically verify and filter fraudulent merchant claims, reducing false positives dramatically.
↓ ~80% false claims · ops efficiency
✅ Shipped
category: platform · diagnostics
Merchant Network Health Dashboard
Led product work to surface real-time network diagnostics for Soundbox devices, enabling proactive merchant support and self-resolution flows.
↓ 60%+ network issue reports
✅ Shipped
category: ai · quality engineering
AI Test Automation Orchestrator
Architected an intelligent QA orchestration system that dynamically selects and runs test suites using AI — reducing regression cycle time significantly.
↓ Manual QA effort · faster releases
🔄 Case Study
category: fintech · ux
Payment Failure Experience Redesign
Mapping payment failure journeys, identifying drop-off root causes, and proposing user-centric recovery flows to reduce transaction abandonment.
Metric focus: success rate · retry rate
🔄 Case Study
category: fintech · onboarding
KYC / Merchant Onboarding Funnel
Analysed drop-off in merchant onboarding with funnel analysis, proposed friction-reduction features, and defined success metrics for activation.
Metric focus: activation rate · time-to-active